Book Marketing Strategies That Work with Melanie Herschorn

Authors Who Lead - Learn to write a book from bestselling authors and leaders

Contenuto fornito da Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

1+ y ago 46:02

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After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.
Want to become a published author? Visit us at: https://authorswholead.com/

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