Speak it into Existence: Podcasting to Drive Sales Success

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You may have heard that podcasting has seen a huge surge in recent years. Indeed, it’s been all over the news lately, from the rising numbers of podcasts available to the huge deals some podcasters have made. But did you know that podcasting can be the key to sales success for your organization? In fact, podcasts are an excellent tool to connect with your customers and garner more business. Lynn Whitbeck and our special guest Christina Lenkowski discuss how to start guest podcasting effectively today.

Christina Lenkowski is a forward-thinking publicity strategist and educator for entrepreneurs, speakers, and authors looking to expand their credibility. Christina demonstrates how to go from “best-kept secret” to “go-to expert” in your industry through being a guest on other people’s podcasts. During her 13 years of PR agency and consulting work, Christina has helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others.

We at Petite2Queen believe that guest podcasting can help greatly in growing your business, for everyone from speakers to authors to entrepreneurs. Why is guest podcasting helpful for so many people and careers? Christina and Lynn share their experiences and conclusions here. As they describe, podcasts are a wonderful way to become more visible and engage with your audience and ideal clients.

Once you’ve decided to try out guest podcasting, how should you get started? What items should you invest in? How should you prepare yourself? Lynn and Christina both have tons of experience with guest podcasting, so you’ve come to the right place. They offer up their best advice, their tried-and-true methods that have worked for them and led to real results.

In order to be a guest on someone’s podcast, you must first figure out what podcasts you want to appear on. How should you go about finding the right podcasts for your ideal audience? Christina and Lynn share great methods for discovering podcasts and determining whether they are the right fit for you.

Now that you’ve found a good podcast, how should you pitch yourself? What are the dos and don’ts of an effective pitch? Lynn and Christina have had years of practice when it comes to crafting a pitch that works. Hear their tips in the interview above.

Appearing as a guest on podcasts can help you gain new fans and customers and, ultimately, drive sales. As Lynn describes it, podcasts allow you to establish your like, know, and trust factors. Christina also shares some of podcasting’s greatest benefits, as well as her best tips for how to drive exposure and credibility and boost your sales.

Learn more about Christina Lenkowski at her official website here. You also won’t to miss her free resource: get it here! Finally, be sure to follow Christina on Instagram for more.

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