CCP 027: The King Of Marketing: Email

Crush Crowdfunding Podcast

Do you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth.

Do you know what is actually influential in predicting the success of your campaign? Your email list. That’s right! Email is the number one way that people make decisions when it comes to supporting campaigns. Needless to say, it’s something every entrepreneur should take the time to seriously understand.

In this episode, Nalin focuses on the importance of emails and how you can actually use your emails to achieve your goals with your launch.

Main Takeaways

[3:07]: Social Media Is NOT A Sales Channel

Thousands of followers on any social media channel doesn’t necessarily equal backers.

[4:24]: Difference Between Traffic Others Own And Traffic YOU Own

The difference between the two is really critical for your launch and for everything else that you do for your product and for building your business in the long run.

[8:47]: Long-Term Effects of Collecting Emails Early On

Imagine the repercussions of having potential backer’s contact information when it comes to launching a new product.

[12:06]: Using Email To Get Ambassadors

People buy products from people they know, love, and trust.

[12:38]: Using Email To Get Reviews

Tap into that readily accessible source to get shearable feedback.

[13:35]: Using Email For A Referral Program

Rewarding people for sharing your product is sure to have your product take off in no time.

[16:03]: Emails Is Cake

Just like mining for gold, emails aren’t the easiest to come by.

Resources From This Episode

• Episode Two: Social Media Is Not A Sales Channel
• Crush Crowdfunding Website
• Connect with Nalin
• Leave a Review