Pivoting your Business Authentically During the Time of Covid with Brand Consultant Hillary Weiss!

Going Beyond with Randi Zinn

Business owners, creators, entrepreneurs and anyone with a message to share- this episode is for you! As the world suddenly changed, so did the way we do business. Brand messages, content expression, and launch strategies suddenly shifted. Companies quickly pivoted their offerings to virtual spaces and groups are gathering remotely! We have all had to face quick pivots!

What we know is there’s stress in the air and a good deal of financial insecurity so anchoring in our authentic brand purpose and strategic messaging is critical. We want the tools to manage our energy and our output so we aren’t merely reacting but instead we are creating for the longterm of our businesses and our selves! And that’s why we brought in an expert to dive deeper into the topic of branding and marketing in the time of corona.

Welcome to the podcast Hillary Weiss, brand consultant, speaker, copywriter and founder of Statement Piece Studio @hillaryweiss.com. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people. Her insights are as soulful as they are practical. We walked away with some super valuable insights and we know you will too. Get our your notebooks friends!

In this episode Hillary and Randi jump into:

-When everyone is creating virtual content, how do you make an impact through your content all while staying authentic to who you are?

-Real life examples of brands who have pivoted gracefully and made smart offerings at this time.

-Between IG LIVE, YouTube, Podcasts, Complimentary consultations...choosing what feels right for your brand and where to put your energy to avoid burnout!
-Who is your audience, how can you serve them and what are the five stages of customer awareness?
-From planning a launch during this time to coming up with a new business idea to not feeling creative at all: Hillary answers rapid fire questions!

-What is marketing with empathy? How do you make sure your message is sent with joy and not panic?

-Letting go of outcome and opening your heart and mind to receptivity.

Tune into this hot one for creators and entrepreneurs!