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EFFECTUATION THEORY: Can established firms use start-up decision-making principles to stay innovative?
Manage episode 386295721 series 2922285
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Established companies try to cooperate with start-ups, build their own, or try to imitate their mindsets. Do they make decisions like expert entrepreneurs? Effectuation theory describes entrepreneurial decision-making, it has been popular in entrepreneurship research for the last two decades, but still under-explored in innovation management.
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