#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US.

In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of.

From working with the innovative Luke Boase in the early days of Lucky Saint to stepping into a role at Mocktails tailor-made for her unique set of skills.

We learn the love story behind the inception of Mocktails and how it went from a US cocktail-shaker-style drink, to bottles, to the nitro-charged cans we know and love today.

Pooja shares some of the challenges of making it into grocery megastore Sainsburys, the Metropolitan pub chain and trying to stay top-of-mind in the low/no event space.

And, of course, I get her BBQ drink recommendations before we finish up with a look at Pooja’s predictions for the future of low-and-no.

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Capitoli

1. #29 The rise and rise of Mocktails with Pooja Sharma-Jones (00:00:00)

2. Pooja's story (00:01:57)

3. Mocktails: a love story (00:09:09)

4. USA to the UK (00:12:40)

5. Is mocktail a dirty word? (00:18:13)

6. The range (00:20:19)

7. Getting into Sainsbury's (00:25:20)

8. Generational spending on low/no (00:34:24)

9. Lazy drinkers (RTDs) & the BBQ-Q (00:38:35)

10. The future of marketing low/no (00:41:05)

11. Coronation Street (00:47:46)

12. Awards (00:50:57)