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#42 Behind the scenes with the co-founders of the World Alcohol-Free Awards

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Manage episode 446770104 series 3499801
Contenuto fornito da Denise Hamilton-Mace. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Denise Hamilton-Mace o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

JOIN THE CURIOUS TO CONFIDENT WAITLIST

=============
SHOW QUOTES

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”

============
SHOW NOTES

This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!

Chris and Chrissie don’t hold anything back, making this one not to be missed!

WE CHAT ABOUT

0:35 The WAFAs story

6:37 Categories!

9:21 Who can enter the WAFAs?

13:09 How many entries did you have?

15:32 New & unique drinks

22:25 Judging

30:44 Progression

34:44 Trophy winners

42:54 WAFAs 2025 (+best range winner)

46:00 Going international

49:34 AF is not a zero-sum game

54:26 How to enter for 2025

56:26 The BBQ-Q

VISIT WAFA - WORLDAFAWARDS.COM / @WORLDAFAWARDS

WE ALSO TALK ABOUT:

Free Spirit

Best beer: Ramon

Best spirit: Night Orient

Best halal drink: ASDA

Best cocktail: Bloody Drinks

Best alcohol-free range: Jukes

Best organic: Kombustache

Best wine: Edenvale

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
JOIN THE CURIOUS TO CONFIDENT WAITLIST
ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!
Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)
FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook
PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly
*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

  continue reading

Capitoli

1. Coming up... (00:00:00)

2. Introducing the WAFAs story (00:00:35)

3. 113 drinks categories! (00:06:37)

4. Who can enter the WAFAs? (00:09:21)

5. How many entries did you have? (00:13:09)

6. New & unique drinks (00:15:32)

7. The messaging around AF drinks (00:18:47)

8. Choosing the judges (00:22:25)

9. The judging process (00:26:16)

10. Progressions in taste & flavour (00:30:44)

11. Where to find the winners (00:34:44)

12. Trophy & spotlight winners (00:35:49)

13. WAFAs 2025 (+best range winner) (00:42:54)

14. Going international (00:46:00)

15. AF is not a zero-sum game (00:49:34)

16. How to enter for 2025 (00:54:26)

17. The BBQ-Q (00:56:26)

47 episodi

Artwork
iconCondividi
 
Manage episode 446770104 series 3499801
Contenuto fornito da Denise Hamilton-Mace. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Denise Hamilton-Mace o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

JOIN THE CURIOUS TO CONFIDENT WAITLIST

=============
SHOW QUOTES

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”

============
SHOW NOTES

This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!

Chris and Chrissie don’t hold anything back, making this one not to be missed!

WE CHAT ABOUT

0:35 The WAFAs story

6:37 Categories!

9:21 Who can enter the WAFAs?

13:09 How many entries did you have?

15:32 New & unique drinks

22:25 Judging

30:44 Progression

34:44 Trophy winners

42:54 WAFAs 2025 (+best range winner)

46:00 Going international

49:34 AF is not a zero-sum game

54:26 How to enter for 2025

56:26 The BBQ-Q

VISIT WAFA - WORLDAFAWARDS.COM / @WORLDAFAWARDS

WE ALSO TALK ABOUT:

Free Spirit

Best beer: Ramon

Best spirit: Night Orient

Best halal drink: ASDA

Best cocktail: Bloody Drinks

Best alcohol-free range: Jukes

Best organic: Kombustache

Best wine: Edenvale

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
JOIN THE CURIOUS TO CONFIDENT WAITLIST
ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!
Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)
FREEBIES:
Take the Low No Drinker Personality Type Quiz
Download your free Seven Signs of Sober Curiosity eBook
PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly
*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

  continue reading

Capitoli

1. Coming up... (00:00:00)

2. Introducing the WAFAs story (00:00:35)

3. 113 drinks categories! (00:06:37)

4. Who can enter the WAFAs? (00:09:21)

5. How many entries did you have? (00:13:09)

6. New & unique drinks (00:15:32)

7. The messaging around AF drinks (00:18:47)

8. Choosing the judges (00:22:25)

9. The judging process (00:26:16)

10. Progressions in taste & flavour (00:30:44)

11. Where to find the winners (00:34:44)

12. Trophy & spotlight winners (00:35:49)

13. WAFAs 2025 (+best range winner) (00:42:54)

14. Going international (00:46:00)

15. AF is not a zero-sum game (00:49:34)

16. How to enter for 2025 (00:54:26)

17. The BBQ-Q (00:56:26)

47 episodi

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