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35. Engaging with and adapting to the masses through Video
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Dive deep into the world of audience segmentation with Reuben on this episode! Learn the secrets behind captivating diverse demographics through the captivating case study of "Carol, Caro, Karo." Discover how video content can be tailored to resonate with specific audience segments and explore strategies for cultivating a loyal following. Join us as we navigate the content jungle and uncover the growing trend of brands using video platforms for audience expression. Don't miss out on unravelling the controversial decision behind disabling comments on Selina's video content.
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