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episode #250 - How to NOT let others write your story
Manage episode 344785912 series 2920048
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Graceann Bennett's career has placed her at the forefront of brand building, product development, and organizational transformation. She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth.
She has headed up strategy for four major global advertising agencies (Ogilvy, Leo Burnett, Arnold Worldwide, M&C Saatchi) and has worked on famous brand campaigns from Pepsi Cola to The Mormon Church.
She is a Master Brand Strategist and storyteller and believes the stories we buy into and tell ourselves hold the key to our freedom, power, and happiness.
http://www.graceannbennett.com/
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