Leslie Danford - Founder and CEO of Vitaminis

Talking to Cool People w/ Jason Frazell

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Leslie Danford, founder of Vitaminis, shares her entrepreneurial journey from working in corporate environments to launching her own wellness company during a global pandemic. Leslie discusses the challenges of creating a health-focused business, balancing family life, and the insights gained from her experience in the consumer goods and hospitality industries. This episode offers valuable lessons on perseverance, health, and business innovation for anyone interested in entrepreneurship or personal wellness.
"There's a lot of shade you can get away with in corporate, but in your own business, you live with the consequences of every single decision."
Leslie Danford, founder and CEO of Vitaminis, a clean-label functional food and beverage brand. She has always been passionate about nutrition, but she is not a foodie. For her, it's like a math equation, and it's important to cover all of your nutritional bases. In 2020 she combined her personal interests with her formal business training to launch Vitaminis. Previously she worked in beverages and consumer products at large corporations. She earned her MBA from Harvard University and her BA from the University of Chicago.
Grab your Vitaminis!
https://vitaminisbrand.com/
https://www.linkedin.com/in/leslie-danford/
https://www.facebook.com/VitaminisBrand/?locale=ru_RU
https://www.instagram.com/vitaminisbrand/

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