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He's A Rockit Man
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In an industry where big is better and small is a joke, how does a mini apple become a global success story?
In this episode of the Co-Hort Podcast, we speak with Chad Harris, Orchard Manager at the largest single Rockit apple block... on the planet! In just a few years, this block will be producing more than 60 million deliciously crunchy nutritious Rockit apples per year - that’s the equivalent of the population of Italy! I know I’m overdoing the exclamation marks, but come on! Those are crazy awesome numbers!!!
Chad started his horticulture journey after receiving a “kick up the bum” from his Mum. He was 18 at the time and solely focused on rugby and needed to gain some financial independence (that’s code for: stop bludging off your Mum and Dad Chad!)
From raking up branches in the freezing chill of winter as an orchard hand, to now playing a key leadership role in Rockit’s largest single block on the planet, Chad is a Rockit Man and this is a wonderful story of parallels, where both brand and person are on a meteoric rise.
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