))
Danielle Hawley - Global Executive Creative Director at Uber
Manage episode 366709110 series 3302718
Contenuto fornito da Ryan Berman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ryan Berman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
It hasn’t always been a smooth ride for the people at Uber. In 2019, with the arrival of new CEO Dara Khosrowshahi, the culture took a U-turn for the better. Four months into his tenure, our guest Danielle Hawley, was hired. Today, Danielle is Uber’s Global Executive Creative Director. A master at creating experiences that keep the promises brands make, Danielle will be the first to tell you that creative isn't a deliverable, it is the culture. In their conversation, Ryan and Danielle discuss her joining the company amidst the pandemic during a crucial moment of Uber’s transformation. Through the power of emotional storytelling and data-enabled creativity, Uber answered the question: “how can we service people as a movement company in a time where no one can move?” They also dive into what separates really good creatives from great creative leaders, and why “finding your people” in business should be your everything.
168 episodi
Condividi
