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Becky Smith, creative director, on bringing the edgy, powerful and feminine into focus
Manage episode 414585158 series 2911740
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Welcome to the Creative Blood Experience. One culture-defining creative guest… One passionate host… And a deck of 50 question cards designed to yield incredible creative tips, real life experiences and untold stories from the artists working across the creative industries today!
Over twenty years Becky Smith has become a renowned figure within the intertwining worlds of fashion and beauty.
Her edgy, powerful and feminine vision and keen eye for new talent has led to her becoming one of London’s most sought-after creative directors, working with leading fashion magazines and major brands including Stella McCartney, Nike, Prada and Balenciaga among many many others.
“Figure out who you are and what you want to achieve. Once you've found that, everything else will click into place."
In 2009, she founded Twin Magazine, a biannual hardback set up to showcase disobedient, rebellious and visionary creative voices through art and cultural features, and creative agency Twin Studio. Constantly breaking new ground, she’s recently turned her attention to visual art, with her new Surrey-based Gallery 13.
During this episode, Becky remembers how she got her foot in the door at i-D Magazine, the experience of working with top-tier talent (check out one of her favourite shoots, Michelle Yeoh x La Mer) and reveals how she tells the difference between a good photographer and a great one.
Prepare for a no-nonsense masterclass in decision-making within a high-pressure environment, getting noticed in a crowded industry and why being able to execute your vision, from moodboard to reality, is essential.
EPISODE INSIGHTS
- How to get noticed in a saturated industry
- Why you should trust and follow your gut instincts
- Applying a ‘less is more’ approach to choosing projects
- Why nurturing creativity has its own rewards
- Advice for photographers trying to break into the industry
Follow @Twin.studio
What did you think of this episode? Drop us a DM @creativebloodworld
EPISODE CREDITS
Hosted by Laura Conway
Produced and mixed by Scenery Studios
Show music by Ben Tarrant-Brown
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