Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros - with Special Guest – Chief Growth Officer – Jason Frazier
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He is a 15-year veteran in the mortgage industry, holding key leadership positions, including Executive C-Level positions for notable retail and wholesale lenders, and a former Retail IMB co-owner.
He is the Chief Growth Officer, Executive Growth Coach at 20/20 Vision For Success Coaching & Consulting, and Broker CMO's founder.
Recognized as an award-winning mortgage marketer and a highly sought-after speaker, he has earned accolades such as Top Mortgage Professional by Yahoo Finance & USA Today, NMP’s Top 50 Most Connected Mortgage Professionals, HousingWire Vanguard, and more.
His expertise has been showcased at major events like Gary Vaynerchuk's Agent 2021, Inman Connect, NAMB National, Mortgage Mastermind, and AIME Fuse, among others, solidifying his status as a thought leader in the mortgage industry.
Joining me on this episode of The MindShare Podcast to talk about our ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros ' - is Special Guest – Chief Growth Officer – Jason Frazier
6:54 *since you were the one who pushed me to start this podcast, can you share with us, what motivated you to do so, and did you ever imagine it would reach 300 episodes?
13:18 *is voice marketing still as hot now, as it was 6yrs ago when we started on all of this?
17:28 *what role do you think podcasts play in marketing and education for sales professionals today, especially compared to when we first started… and a lot of people have tried to start a podcast, or have started one, and then just don’t continue, why do you think that is?
22:21 *how have you seen marketing strategies evolve over the last few years, particularly for mortgage professionals… are there unique challenges they face compared to realtors or other salespeople… what’s hot right now… what’s trending when it comes to marketing and communication for any brand?
29:02 *should we be trying to keep up with the trends when it comes to marketing?
35:02 *beyond the “trends”, what channels do you see as the tried tested and true when it comes to … building mindshare?
40:28 *what are some of the most common mistakes you see people making in their marketing efforts today, and how can they course-correct?
41:43 *what about online lead gen… big lawsuit involving NAR and fake leads, what’s your thoughts on this?
53:04 *do you think online lead gen has seen its day?
1:02:38 *what’s your take on the whole bright shiny object of AI right now?
1:07:02 *how do you see AI and automation influencing sales and marketing in your space, and what advice would you give to someone feeling overwhelmed by it all?
1:11:56 *what do you suggest anyone do if they want to leverage AI for their life and/or business?
1:20:16 *what do you suggest as a daily actions… non-negotiables for anyone who wants to build and maintain more relationships with more people?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Chief Growth Officer – Jason Frazier, as we talked about ' Episode 300 Special: Mastering Magnetic Marketing – Industry Trends and Success Strategies for Realtors and Mortgage Pros.
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