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Contenuto fornito da ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ETHERCYCLE LLC, Kurt Elster, and Paul Reda o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Breaking Down a Black Friday Blowout

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Manage episode 389024589 series 2946303
Contenuto fornito da ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ETHERCYCLE LLC, Kurt Elster, and Paul Reda o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space.

Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue.

Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode.

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423 episodi

Artwork
iconCondividi
 
Manage episode 389024589 series 2946303
Contenuto fornito da ETHERCYCLE LLC, Kurt Elster, and Paul Reda. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da ETHERCYCLE LLC, Kurt Elster, and Paul Reda o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space.

Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue.

Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode.

Show Links

Sponsors

Never miss an episode

Help the show

What's Kurt up to?

  continue reading

423 episodi

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