Momofuku Goods with Moni Kupczak Ainslie

Unboxing Ecommerce: Operations Behind Online Brands

On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales.
Why Momofuku?
Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.
Momofuku Goods: www.momofuku.com
Research included these sources

• Momofuku: www.momofuku.com/our-company/team
• Pitchbook: www.pitchbook.com/profiles/company/99225-01#overview
• Fast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company
• The Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurant
• Bon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explained
• The Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-chang
• Cup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/
• Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/

Other Sites mentioned

• Chili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscal
• The Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-show
• The Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-club
• Eat a Peach by David Chang: www.literatibookstore.com/book/9781524759230
• Major Domo Media: www.majordomo.com

Connect with Moni:
www.koopslie

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com