The Story of Valor Part 2: Booking Events, Permanent Pop-up, Going Full Time – 09/25/2024

Valor Coffee Podcast

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In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We also break down the early struggles of running a pop-up, from unpredictable weather to the sticky note debacles at our first wedding gig. Along the way, we chat about the challenges of getting our first wholesale accounts, starting our own roasting operation, and finally securing a permanent spot in Alpharetta. This episode is packed with stories of grit, learning on the fly, and hilarious missteps. Enjoy!

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