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Ep 98: Wide vs. Amazon Exclusive: Understanding eBook Distribution Strategies
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In this episode, we explore the critical decision of whether to distribute your ebook "wide"—across multiple platforms—or stay exclusive to Amazon through their KDP Select program.
Going wide means your ebook is available on platforms beyond Amazon, such as Kobo or Google Play, giving you access to a broader audience globally. This approach can increase visibility, particularly in countries where Kindle isn't the dominant e-reading platform.
On the other hand, exclusivity with Amazon through KDP Select offers perks like participation in Kindle Unlimited, higher royalties in certain regions, and access to exclusive promotional tools. However, this exclusivity comes with restrictions, including a 90-day lock-in period and the inability to sell your ebook elsewhere, even on your own website.
The right choice depends on your genre, goals, and audience. Romance, mystery, sci-fi, and fantasy often perform well on KDP Select due to the voracious reading habits of their audiences. However, if your readership spans multiple countries or platforms, going wide might be the better option.
Top questions tackled:
- What does it mean to go wide or stay exclusive to Amazon for ebook distribution?
- What are the pros and cons of enrolling in Amazon's KDP Select program versus going wide?
- How should an author decide which distribution strategy is best for their genre, audience, and goals?
MENTIONED RESOURCES
Ep 90: Creating Audiobooks with Drew Linsalata
Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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