Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, prac ...
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn ...
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Wondering how you’re going to pull off a major virtual event, and turn it into a successful, repeatable strategy for your business? Overwhelmed by all of the details facing you, and all the choices in virtual event platforms and tools? Mike Allton, with years of experience running massive virtual summits, webinars and other events for himself and global SaaS companies, is your host. He's your connector between the brand awareness and lead gen you want, and the virtual event strategy you need ...
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Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly. Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially. Whether you're a C-Suite Exe ...
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Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you ...
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to the Social Success for Small Business Podcast, hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. This special pop-up series is designed to help small business owners and entrepreneurs unlock their full social media potential. Each week, I’ll be joined by a new guest—industry leaders, influencers, and marketing pros—who will share actionable tips and strategies to help you grow your online presence, engage your audience, ...
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In a busy online world where everyone is screaming for attention, building brand authority creates differentiation and blows open the door of opportunity. Join Rebekah Radice as she shares the social media processes, systems, and strategies you can use to win more customers, increase revenue, and gain the competitive edge.
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The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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The Manly Pinterest Tips Podcast is a show created to help you succeed on Pinterest. If you have content and products you want your clients or customers to see, there is no social media platform like Pinterest. Join Jeff Sieh as he explores best practices, strategies, and demonstrations on this fast growing social network. With interviews with Power Pinners like Cynthia Sanchez, Peg Fitzpatrick, Rebekah Radice, and Guy Kawasaki, you'll learn Pinterest techniques not found anywhere else. Find ...
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Discover how to elevate your small business through smarter blogging with insights from social media experts Peg Fitzpatrick and Mike Allton! In this podcast, Peg and Mike dive into practical blogging strategies tailored for small businesses, covering everything from creating impactful content to using AI tools effectively. They also share personal…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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In this conversation, Peg Fitzpatrick and Amy Locurto discuss the evolution of Pinterest, its potential for small businesses, and the importance of strategic use for marketing. They emphasize that Pinterest is not just for DIY enthusiasts but can be a powerful tool for various industries. The discussion also covers how to create effective pins, the…
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Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many ma…
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Imagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it's time to pinch yourself because this is the new reality for savvy solo entrepreneurs harnessing…
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In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands …
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Join Peg Fitzpatrick as she sits down with the inspiring Sandra Sallin, an 83-year-old beauty creator with a unique approach to building authentic connections on social media. In this heartwarming episode, Sandra shares her journey from hesitant video maker to beloved Instagram and YouTube personality, sharing insights on confidence, community-buil…
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Tired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to c…
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Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking a…
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Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your producti…
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Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging …
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Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted res…
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Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered cont…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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In this conversation, Peg Fitzpatrick and Kinsey Soderbergh of Authentic AI for Entrepreneurs explore integrating AI tools in social media for small businesses. They discuss many entrepreneurs' hesitations regarding AI, the importance of maintaining authenticity, and practical strategies for using AI to enhance productivity and engagement. Kinsey s…
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Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we’re missing out on huge opportunities. It’s frustrating, right? You wan…
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Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you’re collecting without feeling overwhelmed by its volume and complexity? These…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
…
continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
…
continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
…
continue reading
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps b…
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStori…
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Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always…
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How do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these wate…
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Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sen…
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Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive? These questions keep marketers up at night, and for good reason. But here's …
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Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that…
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How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help u…
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Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and disc…
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Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compe…
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Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration …
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Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can …
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Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is. Imagine wasting countless hours creating content that neve…
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Are you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of re…
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome th…
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continue reading
Are you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can b…
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The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI c…
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Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's s…
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How is AI transforming the world of marketing and social media? As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful. But what does this mean for marketing agencies and social media influencers? Today, we’re joined by …
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Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you lea…
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Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creato…
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Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law? In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming comm…
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Are you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we’re joined by Susan Wes…
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How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today’s episode, we dive deep into these questions with Jeff Coyle, co-…
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The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success. However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you. Today, we’re joined by Eva Dong, a Senio…
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Summary: In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that dr…
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