Impossibrew: Non-Alcoholic Beer Inspired by Chinese Medicine

Bottled in China: A Wine & Food Podcast

Introducing Mark Wong: Mark Wong is a visionary entrepreneur who took the beverage industry by storm. Less than 6 months after creating Impossibrew, he found himself on the hit TV show "Dragons' Den," where he faced the ultimate test of his business acumen. In this episode, Mark takes us through that experience and shares the valuable lessons he learned along the way.

During our conversation, Mark reveals the fascinating science behind Impossibrew's beers, which offer a one or two-pint feeling without the presence of alcohol. We explore the nootropic herbs used in their products for relaxation and cognitive enhancement and how Mark collaborated with renowned neuroscientist Dr. Paul Chazot to develop these unique formulations.

We also delve into the transformative role that a trip to Hong Kong played in Mark's life, where he discovered the power of Chinese and Eastern medicine. Looking to the future, we discuss the potential of the non-alcoholic nootropics industry and the challenges it currently faces. Mark shares his insights on the pain points and the exciting possibilities that lie ahead for this emerging category.

Find out more: https://impossibrew.co.uk

Follow their journey on Instagram @impossibrewbeer

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

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