Embracing Authenticity: Marketing, Movement, and Midlife Transformation
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What if you could align your business strategies with your true self, creating a life that reflects your core values and desires? Join me as I sit down with the influential Donna Cravotta, founder of Cravotta Media Group and the Be Visible Club Mastermind, to uncover the magic of authentic marketing and connection.
Discover how Donna's transformative journey toward authenticity has reshaped not only her business but also her personal life, allowing her to forge genuine relationships and enhance visibility through meaningful engagement rather than superficial tactics. Together, we explore the parallels between movement and marketing, championing the importance of listening to both clients and ourselves to foster connections that are as real as they are rewarding.
Prioritizing authentic interactions over fleeting trends, we delve into making deliberate choices that resonate with our true selves, urging a focus on meaningful connections, and relationships that align with who we are, and how we want to show up in the world.
About Donna Cravotta
Donna Cravotta, CEO and Founder of Cravotta Media Group, is the creator of BeVisible.club, a mastermind community, and The Real 50 over 50: The Wisdom Revolution, a visibility project that showcases interviews and panels with over 100 remarkable 50+ women.
With decades of experience in PR, marketing strategy, and online platform development, Donna identified a common issue among her clients: gaps in their stories that created gaps in their communications.
Determined to help authors, speakers, and small businesses, she spent two years re-evaluating her 40-year career, listening to small businesses’ needs, and redesigning her approach.
Today, Donna helps clients reconnect to their stories, blending proven strategies with innovative technology to find and engage their perfect audiences. Her clients find it empowering to see through a new lens and are poised for growth as they step into their purpose and become intentionally visible.
Cravotta Media Group website
The Real 50 After 50
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Heart of Motion Podcast host Susannah Steers is a Pilates & Integrated Movement Specialist and owner of Moving Spirit Pilates in North Vancouver, BC. She is passionate about movement, about connections and about life.
Through movement teaching, speaking, and facilitating workshops, she supports people in creating movement practices that promote fitness from the inside out. She loves building community, and participating in multi-disciplinary collaborations.
Along with her friend and colleague Gillian McCormick, Susannah also co-hosts The Small Conversations for a Better World podcast – an interview based podcast dedicated to promoting the kind of conversations about health that can spark positive change in individuals, families, communities and across the globe.
Social Media Links:
Moving Spirit Pilates Instagram
Moving Spirit Pilates Facebook
Susannah Steers Instagram
Capitoli
1. Building Relationships Through Authentic Marketing (00:00:00)
2. Building Authentic Relationships for Success (00:11:19)
3. Finding Alignment and Acceptance in Life (00:23:03)
13 episodi