The Future of Food: How Mycelium is Revolutionizing Plant-Based Products ft. Sarah Marie Cole

Plant Based On Fire

🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿

🌱🌲 Today, Bryan interviews Sarah Marie Cole, the Chief Marketing Officer of My Forest Foods.

🍄‍🟫🥓 Sarah Marie discusses the origins and evolution of My Forest Foods, a company that specializes in creating innovative mycelium-based products like MyBacon. She shares the challenges and successes of introducing a new food category to the market, the importance of consumer education, and how the company is scaling to meet the growing demand for sustainable, plant-based options.

🚀📈 This episode offers valuable insights into the intersection of food innovation, marketing, and sustainability.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:00 The Story of My Forest Foods and Ecovative

06:07 Approaching Storytelling and Target Audience

10:46 Marketing Challenges and Strategies

16:49 Scaling Challenges and Future Plans

21:21 The Importance of Flavor and Taste

26:45 Advice for Entrepreneurs and Conclusion

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🔗 Useful Links:

Website: https://myforestfoods.com/

Socials:

• Instagram: https://www.instagram.com/myforestfoods/
• LinkedIn: https://www.linkedin.com/company/myforestfoods/
• X: x.com/myforestfoods
• Sarah-Marie Cole LinkedIn: https://www.linkedin.com/in/sarahmariec/

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