The Future of Food: How Mycelium is Revolutionizing Plant-Based Products ft. Sarah Marie Cole
Manage episode 435632705 series 3511241
๐ฟ Welcome to another episode of the Plant Based On Fire pod! ๐ฟ
๐ฑ๐ฒ Today, Bryan interviews Sarah Marie Cole, the Chief Marketing Officer of My Forest Foods.
๐โ๐ซ๐ฅ Sarah Marie discusses the origins and evolution of My Forest Foods, a company that specializes in creating innovative mycelium-based products like MyBacon. She shares the challenges and successes of introducing a new food category to the market, the importance of consumer education, and how the company is scaling to meet the growing demand for sustainable, plant-based options.
๐๐ This episode offers valuable insights into the intersection of food innovation, marketing, and sustainability.
๐ฃ In This Episode, We Cover:
00:00 Introduction and Background
03:00 The Story of My Forest Foods and Ecovative
06:07 Approaching Storytelling and Target Audience
10:46 Marketing Challenges and Strategies
16:49 Scaling Challenges and Future Plans
21:21 The Importance of Flavor and Taste
26:45 Advice for Entrepreneurs and Conclusion
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๐ Useful Links:
Website: https://myforestfoods.com/
Socials:
- Instagram: https://www.instagram.com/myforestfoods/
- LinkedIn: https://www.linkedin.com/company/myforestfoods/
- X: x.com/myforestfoods
- Sarah-Marie Cole LinkedIn: https://www.linkedin.com/in/sarahmariec/
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