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361:How Gen Z is redefining retail
Manage episode 439134018 series 1444795
Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group.
Learn more at retailgetsreal.com.
362 episodi
Manage episode 439134018 series 1444795
Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group.
Learn more at retailgetsreal.com.
362 episodi
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