))
Eric Steinberg
Manage episode 363379393 series 2979423
Contenuto fornito da Lori Shefa & Garen van de Beek, Lori Shefa, and Garen van de Beek. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Lori Shefa & Garen van de Beek, Lori Shefa, and Garen van de Beek o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!
As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet.
We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and analyzing audience data these days? What trends are emerging in terms of audience behavior and preferences?
And because it's Upfront season (and because we just LOVE a fun challenge) we play "guess that cancelled pilot!"
Who knew all this research stuff could be so interesting?
(Eric, that's who!)
Call us!
https://www.speakpipe.com/RM15
Follow us!
Twitter @rm15creative
Instagram @rm15creative
Email us!
info@rm15creative.com
26 episodi
Condividi
