Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Shiny New Object - a Marketing Podcast
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Contenuto fornito da Tom Ollerton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom Ollerton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
…
continue reading
105 episodi
Segna tutti come (non) riprodotti ...
Manage series 2440638
Contenuto fornito da Tom Ollerton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom Ollerton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
…
continue reading
105 episodi
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Shiny New Object - a Marketing Podcast
The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.…
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Shiny New Object - a Marketing Podcast
If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.
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Shiny New Object - a Marketing Podcast
Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Shiny New Object - a Marketing Podcast
Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across the business.…
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Shiny New Object - a Marketing Podcast
1 Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26
How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,
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Shiny New Object - a Marketing Podcast
How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...
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Shiny New Object - a Marketing Podcast
Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real customer feedback and understand culture better? By getting out of the office, which Alexa explains how to do through the use of AI. Let your GPT assistants streamline tasks and free up time for more meaningful work. Find out how on the full podcast.…
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Shiny New Object - a Marketing Podcast
In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.
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Shiny New Object - a Marketing Podcast
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique challenges and opportunities for in-house marketing teams. Tune in to learn Luis' top advice for becoming a better data-driven marketer.…
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Shiny New Object - a Marketing Podcast
Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their websites.…
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Shiny New Object - a Marketing Podcast
This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's focus.…
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Shiny New Object - a Marketing Podcast
1 Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico 21:52
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behaviour and emotions.…
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Shiny New Object - a Marketing Podcast
Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a meditative outlet to embracing improv’s “yes, and” mindset, Luis reveals tools that marketers can use to adapt, innovate, and connect more deeply with their consumers.…
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Shiny New Object - a Marketing Podcast
1 Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health 24:37
On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn more about this new model and get Philipp's top data driven marketing tips, including why we need to keep putting ourselves in uncomfortable situations.…
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Shiny New Object - a Marketing Podcast
Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketing led growth with Karix Director Product and Solutions Marketing, Shafique Gajdhar.…
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