631: Fact Don't Care About Feelings...?

The Brian Nichols Show

"Facts don't care about your feelings."

Hmm, where have we heard that before?

While the "facts over feelings" approach to selling politics may be the favorite of some conservative talking heads, let's look at the fact that the most persuasive people in the world use emotions.

If you're a salesperson, you know that it's easy to fall into a trap of thinking that all you have to do is present the facts about your product or service—but that's not enough.

You've got to make sure your audience is emotionally invested in what you're telling them. You can't just tell them that your product is better—you have to show them why it's better! And if you don't do this, they won't care about what you have to say—and then they won't buy from you.

Today, I'm riding solo today to talk about the importance of not simply focusing on facts and figures when selling, but also on emotions and feelings.

OH!! By the way... are you a candidate or thinking of tossing your hat in the ring this coming 2023 election cycle?

Whether it's local, state, or national office, my new Candidate School 101 course will give you weekly strategy sessions, roundtable discussions with other candidates, plus extra resources to help you CRUSH your election!

Try your EXCLUSIVE risk-free trial and get a complimentary "Campaign Messaging Scorecard" of your current campaign messaging with actionable recommendations on how to improve it.

Learn more about your ad choices. Visit megaphone.fm/adchoices