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Contenuto fornito da Ross Garner and Mind Tools Ltd. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ross Garner and Mind Tools Ltd o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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373 — What if L&D had a marketing strategy?

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Manage episode 387772938 series 1017359
Contenuto fornito da Ross Garner and Mind Tools Ltd. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ross Garner and Mind Tools Ltd o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It’s surprisingly common: and one reason is that we’re not always great at marketing our L&D initiatives.

In this week’s episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world’s only (we think) marketing agency focusing specifically on L&D.

We discuss:

· Why L&D teams need a marketing strategy

· What an effective marketing strategy looks like

· How to measure the ROI of a marketing strategy

For more from Ashley, visit maas-marketing.co.uk

Ashley’s podcast is at maas-marketing.co.uk/podcast

The Mind Tools reports that were mentioned are available at: mindtools.com/business/research

Ashley also mentioned the LPI’s ‘Workplace Learning Report

In ‘What I Learned this Week’, Ross D discussed the BBC’s new series on Shakespeare.,

He also the Netflix series ‘Big Vape: The Rise and Fall of Juul’.

For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work. 

Connect with our speakers 

If you'd like to share your thoughts on this episode, connect with our speakers:

· Ross Dickie

· Owen Ferguson

· Ashley Sinclair

  continue reading

423 episodi

Artwork
iconCondividi
 
Manage episode 387772938 series 1017359
Contenuto fornito da Ross Garner and Mind Tools Ltd. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ross Garner and Mind Tools Ltd o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It’s surprisingly common: and one reason is that we’re not always great at marketing our L&D initiatives.

In this week’s episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world’s only (we think) marketing agency focusing specifically on L&D.

We discuss:

· Why L&D teams need a marketing strategy

· What an effective marketing strategy looks like

· How to measure the ROI of a marketing strategy

For more from Ashley, visit maas-marketing.co.uk

Ashley’s podcast is at maas-marketing.co.uk/podcast

The Mind Tools reports that were mentioned are available at: mindtools.com/business/research

Ashley also mentioned the LPI’s ‘Workplace Learning Report

In ‘What I Learned this Week’, Ross D discussed the BBC’s new series on Shakespeare.,

He also the Netflix series ‘Big Vape: The Rise and Fall of Juul’.

For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work. 

Connect with our speakers 

If you'd like to share your thoughts on this episode, connect with our speakers:

· Ross Dickie

· Owen Ferguson

· Ashley Sinclair

  continue reading

423 episodi

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