81. How to Use Your Human Design Profile to Create Content that Gets You Hired

Unjaded: Human Design for Intentional Entrepreneurs

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How to Use Your Human Design Profile to Create Content that Gets You Hired

In this episode of Unjaded, Vickie Dickson dives into how your Human Design profile can transform your content creation, bringing clients to you with ease—no need to feel like a slave to social media algorithms. You'll discover how understanding your unique design leads to creating authentic content that resonates deeply with your audience, positioning you to make more money and have a bigger impact on the world.

Before we get started… the next live round of Content by Design is about to launch! This is THE program to revolutionize your own approach to content writing so that you attract your ideal, paying clients with ease! Join the next LIVE round of Content by Design → https://vickiedickson.com/waitlist

In this episode, you will hear:

• The six Human Design profile lines and how each one impacts the way you create content and connect with your audience.
• How Content by Design helps you leverage your Human Design profile to create content that feels natural and authentic - and brings you paying clients.
• Why showing up authentically, even when it feels uncomfortable, is key to attracting your ideal clients.
• Success stories from Content by Design graduates, like Andrea, who used the principles to increase her close rates and completely fill her books.
• How to stop following generic content templates and start using your own unique gifts to attract clients without feeling salesy or overwhelmed.
• A sneak peek into the Content by Design course structure, focusing on creating content that aligns with who you are, whether it's blog posts, emails, or social media.
• Real-world examples of how embracing your Human Design leads to more aligned and effective communication.
• Insights into overcoming the shame and conditioning that may hold you back from embracing your full profile.
• Practical tips for using your Human Design to streamline your content creation process, making it more natural and less time-consuming.

When you tap into your authentic self, the content you create will naturally resonate with your audience, leading to stronger connections and greater business success. Ready to dive deeper? Join Vickie’s Content by Design course and start creating content that feels true to who you are and draws in your ideal clients with ease.

I'm kicking off the Content by Design course with a FREE three-part live Master Class series, and you're invited!!! → https://vickiedickson.com/live-masterclass-registration

Links Mentioned in the Episode:

• Blog post covering all 12 Human Design profiles → https://vickiedickson.com/human-design-profiles-in-business/
• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/
• Check out Vickie's website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Episode Transcript:

Welcome to unjaded Before we get into the episode today, I'd love for you to hear from Andrea. Andrea is a graduate of the content by design course, and she has been using her messaging to fill her books. She now has a 100% close rate, and I think it's really worth listening to her for about a minute, and then we'll get into the episode today, which is really meaty. It's going to walk you through how to use your human design profile in your business so that you too can create the kind of content that brings you paying clients with ease and without feeling like you're a slave to the algorithm. Here's Andrea.

Hey. My name is Andrea Slate, and I'm an Online Business Manager and a recent graduate of content by design. Now I joined content by design, because as an online business manager, my job is to work in other people's businesses and the behind the scenes and make everything flow seamlessly for them. But what I realized I wasn't doing was creating content for myself and like sharing the stories about how I serve. So I joined content by design, with the intent to start to share more content, and what I realized was that the lessons in content by design actually apply to more than (air quote) “just” social media content. Pretty soon, I was using it in my emails, proposals, articles. I do some ghost writing for some clients and articles, and I was really able to fine tune my own voice as well as better understand my clients voices when I'm writing for them. The biggest win in my own business, though, was that as soon as I applied what I learned in content by design to my proposal writing, I had a 100% close rate - successfully closing rate on every single proposal, and I filled my books so there's now a waitlist to work with me. I couldn't recommend content by design enough. You need this course.

Welcome to unjaded. This is your straight talk. Shoot from the hip, wrapped in a little bit of love human design for business podcast. We talk a lot here about clarifying your message so that you can bring in paying clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vickie Dickson. I am a two, four, emotional manifesting generator. Light on the emotional and I'm a quad right in human design, in real speak. I am an entrepreneur of 30 plus years, I've had every kind of business there is, and I always say that business is my love language. I can't wait to dive in with you here on the podcast today on unjaded, we are going to be talking about your human design profile and how it relates to creating content that your ideal clients are actually going to hear in order to hire you so that you can make more money and have your big impact. So this episode kind of came about because we had a conversation in my BG five class last week about profile, and there were a few people saying that, you know, I have this client and they're a four, six profile, or whatever profile, and they don't behave as that profile. Why would that be? Because your human design profile is the role you play in the movie of your life. It's who you came here to be, how you like the character that you you are as you move through your life. So you would think that that would be really innate and natural, right? And to a degree, it is, but I really think it's more natural for you once you accept and start living your human design. So let's unpack that. Think about when you were a child, all of the things that you were told by the world at large were wrong with you. Most often, those are the things that are the most natural to you, right? The things that came naturally because you were just a kid and you were just being who you came here to be. But let's say you're a third line profile. You were bumping into life. You were probably clumsy. You were breaking things. Maybe you broke yourself. I mean, I have a four year old granddaughter who's a three five, and she's already broken her leg, and she's always banging herself up and getting hurt, and that's just how she's gonna move through life, and that's gonna go for other things in her life as well, not just her physical banging herself around, right? Because third lines have to learn through experience. I'm also married to a third line profile for 32 years, and you know, he was so conditioned away from all of the ways he was screwing up for his whole life. Third line profiles can really feel like they're getting things all wrong, and they can have a lot of shame around that. So as you've stepped into your adult life, like, why would you want to be that? Of course, you're going to try to cover that up. No, you're not going to show up in your content as someone who gets it wrong all the time, because that just feels like people aren't going to buy from you. But that's actually when people are going to buy for you, when you show up as all of yourself. So there are six profiles in human design, which, if you're listening to this podcast, you probably already know that, but I'm just gonna run through them, because my philosophy is no man left behind. So we're gonna go through the six profiles, and then each of those profiles, we put two together, and we can end up with 12 full profiles, but that's way too much for a podcast episode, so I'm gonna link a blog post for you in the show notes where I go through all 20. 12 profiles more in depth, first line profiles, if you are a first line profile, then you are a researcher. You're an investigator. My husband's profile is the one three. And let me tell you, sometimes I'm having my morning coffee and he comes downstairs and he's like, do you want to hear what I just found out? And I'm like, sweet Jesus, no, because he's he will have gone really, really, really deep into whatever he was researching, and I'm putting that in air quotes, right, but it's how he moves through life. He really needs to have all of the information. I recently talked to a reflector about coming on the podcast, and he's a five one profile, and the one side of his profile shows up that he needs all of the details in order to do anything. So we're talking about him guesting on my podcast, and I'm just very much like, oh yeah, let's wing it. I have not, not a single one line in my human design. So I'm like, yeah. I just like, completely wing it, and we'll just go off the cuff and we'll and he, he's like, No, I can't do that. I need to have everything planned out in my life. And that is perfectly a one line thing. So that's who your people need you to be. If you're a one line profile, your people want to hear about your research. They want to hear about what you know. They want to hear your expert opinion. The point of that whole one line of yours is to share it with others. It's not just to collect all this information for yourself. So you know, you might be following these formats and templates and gurus who are telling you don't give people too much information, but that's what you're here to do. That's what people go to you for. So this is why you leverage your own human design instead of following templates and buying all of those formulas. And people who are telling you to do things some way other than your talents and gifts lead you to do it. It's coming. If you're tired of being a slave to the algorithm and you're really ready to claim your place in the online space, then this message is for you. I'm getting ready to launch another live round of the content by design course where you learn to leverage your human design so that you can create content that draws your ideal clients to you with ease, without feeling yucky or salesy and definitely without being a slave to the algorithm. We work on blog posts and email sequences and podcast episodes and social media posts and all of the things, because no matter what you're creating, it needs to come from who you are here to be what you're here to say, how you're here to say it, and who you're here to say it to get on the wait list. The link is in the show notes for you. Line twos. So I am aligned to and as a line two we are called the naturals, which isn't really super helpful in how are you here to show up in life? But here's the thing for you, if you're a line two, you have no idea what you're good at. I have some friends who are second lines as well, and it's actually laughable, you know, because I will hear them, we have, we have Voxer threads, and I'll hear them talking about, you know, not knowing what to do, or not knowing if their stage presence is going to be good. And it's like, you know, it's going to be magical. Like if we could just trust as line two is that it's going to be magical when it comes out of us, then we would be fine, but we are continually doubting ourselves as a second line, you need time to hermit away. You need time to kind of marinate in your genius and allow it to be called from you as a second line. For you, it's all about what's being called out of you. There's a lot of projection on you, because you might be good at a whole bunch of things, and people are always expecting you to do things just because you're good at them, but you are here to actually do what you're called to do for you. The magic is always what's alive for you right now. And that doesn't mean that you're scattered. It doesn't mean that you maybe, you know, go from thing to thing to thing to thing to thing and never choose a niche. But it may be a little bit harder for you to understand that you've niched even once you have niched. And what do your people need from you as a second line, your people need for you to be ready for the call. Your people need for you to answer the call when you're called, when something is called out of you, when someone recognizes your genius, you've got to give them that. That's what they're there for. That's why they're in your world. Third line profiles, we talked about them a little bit in the beginning, third line profiles run fast and break things you make all of the mistakes again, that's in air quotes. There are no such thing as mistakes for you, and chances are you've internalized quite a bit of shame around getting things wrong. But remember that when you are making mistakes again in air quotes, when you are getting things wrong, you're actually doing that because you are the ultimate experiential learner. The only way for you to learn is through experience. The phrase that my husband probably has heard more times than he can count in his life is, do you have to try everything for yourself? And now I'm like, could you just turn around and say yes, hell yes, as a third line profile, you absolutely have to try everything for yourself. You only learn through your experience, and you have those experiences of life. You get things wrong, you play with life. You bump up against it. It bumps up against you, so that you can bring others on the journey, so that you can tell others this is the way that doesn't work. This is the way that's going to work better. Think how beautiful that can be in your content and in your business. Is, if you are a third line profile, I want you to I wish you could see me talking with my hands. I want you to, like let floodgates open and share all of the things that you have learned through experience, because that's what we need from you, and that's what's going to resonate fourth line profiles. This is the unconscious side of my profile. So I'm a two, 4/4. Line profiles are all about the community. We build foundations. We build communities. Our networks and our opportunities will come from our existing networks most often. So we are not likely to be the people who are going to get a job interview with someone in another country that has never been acquainted with us before. You know, I'm searching for a VA right now. I'm searching for a few VAs right now, and I'm reaching out, and I'm doing ads on Fiverr, and I'm, you know, all of these things that we do, and none of it is sitting well with me. And last night, someone popped into my Instagram inbox, and she's been following along. We've been chatting through DMS off and on. She's in the human design space, and I had no idea she was a VA, and she messaged me, and she's like, I don't know if this is going to resonate with you, but this is actually what I do, and I would love to work with you. And I'm like, the angels were singing Hallelujah, sweet Jesus, because this is exactly how I am meant. To hire people for my team, people from within my existing networks. Does that mean that you can never go outside of your networks as a fourth line profile? No, of course not, but you just will find that it's effortless for you to move through life leveraging opportunities within your existing network. And you will build community. You absolutely will build community. There was a fourth line profile in my last round of content by design. Actually, there were a lot of fourth line profiles, four sixes, specifically, in the last round of content by design, and she was really in a place of hiding from her community. She's also a six, right four six profile, and she's on the roof. She's just getting ready to come off the roof. So around age 50, if you're a six line, profile is super, super, super uncomfortable. And she said to me, you know, I understand that I need my community, and I understand that I'm hiding from them right now, but once she's ready to step back into her community, the magic will just unfold for her, because that's fourth line energy. Fifth line profiles. So fifth line profiles, if you're a fifth line, it's said that you're a heretic. I hate that languaging. I always describe it as you're the square peg trying to fit into the round hole. There is so much projection on you. You know you're you're looking out, and you can see everything that's happening with your people, not with the whole world, but with your people. And people can project onto you that they want you to save them. You're a visionary leader. So there can be a lot of projection. There a lot of what you're seeing, they're not seeing the whole of you, even though you can see all of them. And you have a way. When it's not conditioned out of you, but it's probably been conditioned out of you. You have a way of saying the thing that most needs to be said. Now I have been in the room with people. I'm the community manager at bodygraph chart in that community, and I have been in the room with fifth line profiles, and I have brought them to tears with that statement. I have worked on content with fifth line profiles and said, What is the thing that you most long to say? And they say it, and I'm like, that is what you need to go and do. That is what your people need to hear. That is the thing that is going to get you hired. And...