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Sure Fire Hit? - Gary Lavin of Vit Hit on the ups and downs of sweetness, selling and sachets.
Manage episode 364058703 series 2895107
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In this episode you'll learn how perseverance as well as several failures in health and nutrition informed the eventual success of Vit Hit, one of the fastest growing international health drinks.
Vit Hit founder, Gary Lavin joins us to talk about the painstaking evolution of Vit Hit from an vague idea to international success via some setbacks. Gary's time as a professional rugby player gave him confidence, resilience and an interest in nutrition. He needed all of those in order to grow a fledgling health drink into an international player that has tackled bigger brands into touch.
On our Desert Island we welcome our old friend, Dan Ryan (well our friendship is old, he's not old!). Dan has done everything from selling spirits in Saigon to Draught in Dublin but he now is part of the most exciting thing happening in Tea. Yes, there is something exciting happening in Tea... Unilever is spinning off it's global brands to create one of the world's largest ever "start ups", Lipton Teas & Infusions.
PS Leinster lost. Will is not taking it well. At all.
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
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