From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

MP3•Pagina principale dell'episodio

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

circa un anno fa 1:11:28

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many people and they tend to either be;

Full on (loud) but not authentic
Bland, steering away from revealing any personality.

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So I sat down with Ella for an hour or so and chatted about this fascinating topic.

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

462 episodi

#Marketing #Hunting #Media #Questions #Sales #Social #Careers #Business #Mark Williams #Fooducate Podcasts #Podcasting Education #Health and Well-Being #Self-Improvement #LinkedIn #Network #Recruiting

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

97 subscribers

published circa un anno fa

MP3•Pagina principale dell'episodio

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many people and they tend to either be;

Full on (loud) but not authentic
Bland, steering away from revealing any personality.

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So I sat down with Ella for an hour or so and chatted about this fascinating topic.

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

462 episodi

Tutti gli episodi

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
interesting People - Lea Turner 58:06

6 giorni fa58:06

58:06

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
Uplift Live 2025 58:36

13 giorni fa58:36

58:36

The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect. That plus; The challenge of keeping up with AI! AI video is getting better but it's not fooling me yet Exposing automated AI comment cheats (idiots) Two new features A new video newsletter from LinkedIn™️ What happened to the mobile video feed? This post made me laugh Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
LinkedIn™️ invests in offline networking 51:17

20 giorni fa51:17

51:17

So the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development. That plus; Can you simulate the engagement of a LinkedIn™️ post? New profile feature Embedding posts Do screenshots boost a posts reach? Are Russian comment bots infiltrating LinkedIn™️? The LinkedIn™️ DM privacy case has been dropped...but was it baseless? Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
The Power Of Comments 55:35

5 weeks fa55:35

55:35

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true. That plus; Boobgate! New Newsletter analytics Feed sorting removed New feed sort tab being tested How to spot AI comments How LinkedIn™️ influence user behaviour Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
The LinkedIn™️ Video Feed 1:08:04

7 weeks fa1:08:04

1:08:04

In this episode I cover the positives and negatives of the new(ish) mobile video feed. Plus a brilliant post of the week (and it's not a video). Video summary https://youtu.be/_Cpjy-U0UXM

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
One Hour A Week 1:08:45

8 weeks fa1:08:45

1:08:45

What would you spend your time doing if you only had one hour on LinkedIn™️ per week? Is it possible to have impact in that time? A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week? That plus Two new features Your plummeting SSI means nothing! How much?! Is LinkedIn™️ Recruiter overpriced? Premium Duo pricing announced Top Voice requirements are tightened. Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
LinkedIn™️ in 2025 1:03:33

10 weeks fa1:03:33

1:03:33

In this weeks episode I discuss my predictions for LinkedIn™️ this year. I've always said that there are 3 LinkedIns; The company The platform The community (us) My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us. Topics covered; Introduction 07.00 : New features 24.30 My predictions for 2025 53.15 : Is the trend towards video damaging the reach of other great content? 60:00 Uplift Live conference in March…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
Interesting People - Louise Brogan 1:05:06

16 weeks fa1:05:06

1:05:06

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses. You can listen to the episode by clicking below. We talked about the following topics Growing up in Northern Ireland during the troubles. Going to a school situated along the 'murder mile'! Why she left Belfast to study in Scotland How her travels have taken her around the world three times! Her early career in IT support including working for a massive corporate and why she eventually joined the NHS. Starting her own business and being risk averse The impact of losing her Dad when she had a 4 week old baby The advice she received which guided her towards social media training The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers How she once turned criticism into a successful LinkedIn™️ post Being a feminist Her passion for small businesses Meeting the King! 👑 Being an empath in business Whats on her happy list A book recommendation. Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour! I hope you enjoy listening as much as I did chatting with Louise. Until next time...…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
Video Killed the LinkedIn Star 53:32

18 weeks fa53:32

53:32

How the New Feed Is Quietly Stifling Engagement. Also covered in this week's episode; Audio events are being scrapped. How the 'see more' can be a curse. New - enhanced profile cover slideshows. More job losses at LinkedIn. Elon's cringe comment. Post of the week.

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
How not to prune your connections! 1:05:29

20 weeks fa1:05:29

1:05:29

Has your network grown out of control? Do you think it might be time to disconnect from a few? Does it make sense to do it and will it help you? What is the best way to go about it? In this episode I try to answer all those questions plus; Not all subscribers are the same. Positivity and LinkedIn™️. The Recruitment Network support automation! LinkedIn shares tips for posting short videos. LinkedIn's new 'Build your voice' hub. Post of the week I also briefly talk about this brilliant post from Richard van der Blom…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
The LinkedIn™️ TOFU Myth! 1:04:36

21 weeks fa1:04:36

1:04:36

This may be an unpopular opinion... Using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy! Also covered in this episode; New 'Open to volunteering' 55 million users are now verified LinkedIn launches “Know-How That Sticks” campaign Lazy iOS mobile version histories The dangers of outsourcing messaging from your account Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
Disappearing Connections! 42:55

22 weeks fa42:55

42:55

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode... Latest statistics from LinkedIn™️ Update on Services The new AI hiring assistant Post of the week

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
How To Fix The Services Marketplace! 44:01

24 weeks fa44:01

44:01

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers! In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant! Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented. This is what I think they could do to improve it.…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
Genuine Connections, Lasting Impact 1:08:11

25 weeks fa1:08:11

1:08:11

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts ...you can be a LinkedIn™️ superuser! But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people. More of that later, the other topics covered in this episode are; Have LinkedIn™️ really stopped training their AI with our content? A few new features and a couple of retirements! Is LinkedIn one of the worst social media platforms for your privacy? LinkedIn™️ want you to show personality without being 'personal' An update to Dwell time. Post of the week…

Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

1
The new video feed criteria 1:00:29

28 weeks fa1:00:29