Combining Qual & Quant - Jeff Sauro, MeasuringU Mixed Methods podcast

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Combining Qual & Quant - Jeff Sauro, MeasuringU

6+ y ago 47:39

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Contenuto fornito da Aryel Cianflone. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Aryel Cianflone o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

Listen in iTunes

References from episode:

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31 episodi

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

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Combining Qual & Quant - Jeff Sauro, MeasuringU

233 subscribers

published 6+ y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Aryel Cianflone. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Aryel Cianflone o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

Listen in iTunes

References from episode:

… continue reading

31 episodi

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

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