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Redefining Plant-Based Foods: How Abbott’s is Changing the Game ft. Tanya Flink
Manage episode 441446976 series 3511241
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🌿 Welcome to another episode of the Plant Based On Fire pod!
🌱🥗 Today, Bryan interviews Tanya Flink, Sales and Marketing Coordinator at Abbott’s—a wellness company dedicated to creating clean, versatile plant proteins using real, whole food ingredients.
🥦📈 Tanya shares the origin story of Abbott’s, which began with founder Carrie Song’s quest to manage her autoimmune disorder through better nutrition. Tanya also discusses the importance of educating consumers about ingredient transparency and the challenges of marketing in the plant-based space. She highlights Abbott’s approach to sustainability and their efforts to build a loyal community around their products.
🌿🚀 Listeners will gain insights into how to navigate the evolving plant-based industry, engage with customers, and stay true to a mission of health-forward, real food products.
🗣 In This Episode, We Cover:
00:00 The Founding of Abbott's: A Journey to Healing
03:12 Engaging with Consumers: Educating and Inspiring
07:34 Challenges in Marketing Plant-Based Proteins
09:43 Sustainability at Abbott's: Packaging and Recycling
11:50 The Evolution of the Plant-Based Industry
15:21 The Importance of Brand Partnerships and Collaborations
18:18 Abbott's Focus on Food Service and Organic Ingredients
20:43 Exciting New Products from Abbott's
22:29 Marketing Tips for the Plant-Based Food Industry
24:16 Supporting Abbott's as a Community
✅ Don't Forget To:
Like and Subscribe for more inspiring interviews.
Share this video with your network of change-makers.
Comment below with your thoughts.
🔗 Useful Links:
- Website: https://abbots.com/
- Pinterest: https://ar.pinterest.com/liveabbots/
- YouTube: https://www.youtube.com/@liveabbots
- Instagram: https://www.instagram.com/liveabbots/
- Facebook: https://www.facebook.com/liveabbots/
- TikTok: https://www.tiktok.com/@liveabbots
📲 Join the Plant-Based On Fire community and connect with us today:
Instagram: https://www.instagram.com/pbofpodcast/
LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/
TikTok: https://www.tiktok.com/@pbofpodcast
X (ex Twitter): https://twitter.com/pbofpodcast
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