Seller Objections - Why Does a CMA Control What My Home is Worth

Real Estate Scripts Podcast

In this scenario, you are on a listing appointment with a potential seller and you are discussing the listing price with them. They are wondering why a comparable market analysis controls what their home is worth.
Requirements

• Strong communication and negotiation skills
• In-depth knowledge of the local real estate market
• Ability to educate and address client concerns
• Persuasive and empathetic demeanor

The intention is to help the seller understand that a CMA does not control the worth of a home, it’s just a tool that is used to determine the best price per the current market data.

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This content is for educational purposes only and does not make any guarantees. We suggest you seek the help and/or advice of your broker, coach, mentor, office manager, attorney, and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent, DRE #01853445. This podcast operates independently of Darren's affiliation with Keller Williams Realty and any REALTOR® associations. The intention is to provide you with valuable information, insights, an...

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