The Full Listing Presentation with Stephanie Cunningham and Emily Zimmerman

Real Estate Scripts Podcast

Welcome to the Real Estate Scripts Podcast, where today we're practicing the "Full Listing Presentation" - your comprehensive guide to mastering the art of securing listings and selling homes like a pro.
In this episode, we're taking you through the pivotal moment when you have a scheduled appointment with a homeowner and the decision-maker. This is the make-or-break juncture where your skills and preparation will truly shine.
Just imagine: You've meticulously sent the listing presentation to the homeowner beforehand, showcasing your dedication to their property. You've got your trusty Prepared Seller Presentation Folder in hand, filled with essential documents like the Letter to Seller, Seller Presentation, and Sellers Interview Form. These items aren't just recommended; they are absolute must-haves in your arsenal.
But that's not all; you're armed with even more supporting documents to fortify your case. You've got the Net Sheet from Escrow, the Comparative Market Analysis (CMA), and a Lender Valuation Report (like HouseCanary) to reinforce your pricing strategy. Plus, you've got the Residential Listing Agreement and the Agent Visual Inspection Disclosure to ensure all legalities are covered.
What's your intention? It's crystal clear: to deliver a top-notch presentation that leaves no doubt in the homeowner's mind that you are the absolute best choice to sell their home. Your goal is to secure that listing through a signed Residential Listing Agreement.
Join us as we delve into the Real Estate Scripts Podcast's "Full Listing Presentation" - the ultimate resource for real estate professionals. Whether you're a seasoned pro or just starting in the industry, we've got the insights and inspiration you need to succeed. Don't miss a single episode, because every word you say and every document you present can make all the difference in your real estate career. Tune in to the Real Estate Scripts Podcast and unlock the secrets to securing listings and selling homes like a true expert.

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This content is for educational purposes only and does not make any guarantees. We suggest you seek the help and/or advice of your broker, coach, mentor, office manager, attorney, and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent, DRE #01853445. This podcast operates independently of Darren's affiliation with Keller Williams Realty and any REALTOR® associations. The intention is to provide you with valuable information, insights, an...

Capitoli

1. Listing Presentation and Home Valuation Discussion (00:00:00)

2. Selling Home and Marketing Strategy (00:13:49)

3. Real Estate Consultation and Home Tour (00:22:04)

4. Determining the Right Home Selling Price (00:31:11)

5. Preparing to Sell a Home (00:39:57)

6. Important Points for Real Estate Professionals (00:47:47)

7. Alternative Pricing Discussion (00:53:55)