504: How to Self-Publish Your Book! Chandler Bolt, Self-Publishing School

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A book is the new business card and a great way to grow your business!

Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.” Self-Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self-Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

He's currently spending his time scaling Self-Publishing School, a company he's built from 0 to $20M+ in 5.5 years. In 2020, Self-Publishing School hit #1,944 on the INC 5000 as one of the 5,000 fastest growing private companies in America. The best is yet to come!

Key Takeaways:

0:00 Welcome Chandler Bolt, investor, author, advisor and CEO of Self-Publishing School & SelfPublishing.com

0:48 Have you ever dreamed of publishing a book?

1:47 A book is the new business card

2:43 The riches are in the niches

4:09 Ideal book length

5:31 Finding your specific book niche

7:06 Pricing your book

8:53 Self publishing vs. using a traditional publisher

10:49 Using the book as lead generation

12:31 How to use a book to grow your business: turning readers into subscribers

13:48 The writing process

15:22 Best style of book to keep people reading

16:02 Writing to your avatar

17:20 Writing software

18:34 The best time to write a book is….today!

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