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Amplify

Association for Accounting Marketing

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Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).
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Coffee & Tea with SCG

SCG Advertising + Public Relations

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Join the industry experts at SCG Advertising + PR for Coffee and Tea with SCG, where we’re pouring over the latest trends, insights, strategies in advertising and PR and brewing up fresh takes on the industry. SCG Advertising + PR is a full-service, women-owned agency that offers advertising, public relations, recruitment marketing, and association management solutions. Our first season will focus on the leaders of the agency that are the backbone of everything we say, do and create within t ...
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House Calls

Cain Brothers, a division of KeyBanc Capital Markets

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Welcome to House Calls, where we talk to investment bankers from Cain Brothers, a division of KeyBank Capital Markets Inc. These bankers are working in some of the most interesting segments of healthcare, with organizations and business models that are helping to change the US healthcare industry. Host David Johnson is a recovering investment banker who discovered he’s actually a journalist and started 4sight Health, a thought leadership and advisory company. Johnson leads the conversation a ...
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This is a show about real estate marketing, as well as stories from my years in the business. The intent is to help the general public, as well as agents, understand what a REALTOR does and what they don't do.
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The Nuts & Bolts Podcast

Sue Rogan and Scott Challen

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A podcast on construction and economic comedy. 'Nuts and Bolts' is your ultimate guide to navigating and succeeding in the construction industry. We offer critical perspectives on industry trends, marketing, building legislation and more, empowering you to make informed decisions and stay ahead of the curve. As steadfast advocates for women in construction, we're fostering a community that challenges the status quo and champions diversity. Our emphasis on accountability means we not only tac ...
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Center for Sports Studies Podcast

Brandon Podgorski, Josh Hornbacher

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The Center for Sports Studies podcast is a bi-monthly show dedicated to teaching its listeners about the business-side of sports. Hosted by Trine University professor Brandon Podgorski, the CSS podcast will interview sports professionals and discuss current research in sports studies.
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The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.
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Sales Compensation from CPSA

Canadian Professional Sales Association

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Learning how your sales compensation program aligns with your business goals, and how sales marketing and service strategies will help to achieve those goals is critical in today's highly competitive local and global economies. This series features experts in sales compensation that have extensive experience in the design, management, and administration for organizations.---About the Canadian Professional Sales AssociationSince 1874, we’ve been developing and serving sales professionals by p ...
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Between lawsuits, recalculated payments, and health plans leaving markets, Medicare Advantage has been in the news a lot recently. The Cain Brothers Managed Care team digs in on what’s happening, why, and how MA will likely evolve over next year and beyond. Cain Brothers is a division of KeyBanc Capital Markets.…
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Send us a text Is the end near for REALTOR Associations?? It sure looks like way after recent events and the Alabama Association's recent letter to NAR is paving the way. This episode discusses the possibility and it may not be years away... ************************** Connect with George on : Facebook Instagram TikTok Website or email him at: georg…
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In this episode, we explore methods for demonstrating marketing ROI to firm leadership with insights from Courtney Kiss, Chief Operating Officer at Johnson Lambert. With a rich background in marketing, business development, and human resources, Courtney shares her expertise on effective communication of the financial impact of marketing efforts. As…
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Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplifyDi Association for Accounting Marketing
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In this episode, we explore how Artificial Intelligence (AI) is reshaping the marketing industry. Our guest, Blake Oliver, a CPA and CEO at Earmark, shares his personal experience in leveraging AI for various marketing tasks. He discusses how AI-driven technologies have optimized customer insights, personalized campaigns, and predicted consumer beh…
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Karl Feldman, a seasoned partner at Hinge disucsses how to navigate today’s competitive landscape, showcasing your expertise is essential for professional services firms With a wealth of experience in content marketing and brand development, Karl has guided numerous firms to elevate their market positioning and achieve thought leadership status. In…
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Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplifyDi Association for Accounting Marketing
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Explore the unique challenges and opportunities of being in roles that aren’t always billable but are always valuable. In this episode, Amanda Simmonds, Director of Talent Advisor Services at Spirrall, shares her insights and strategies for effectively advocating for yourself when you’re in a solo role, or a new role. Amanda discusses practical tip…
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Learn how to showcase the unique advantages of smaller firms with Kelly Schuknecht from Summit Virtual CFO by Anders. In this episode delve into the strategies that empower small accounting firms to thrive despite resource constraints. Our guest, Kelly Schuknecht, Marketing Director at Summit Virtual CFO, shares valuable insights on leveraging nich…
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This episode features Gilbert (Gil) R. Vasquez, Managing Partner at Vasquez and Company , who tells his unique story as leader of one of the largest minorities owned CPA firms while discussing strategies for effectively showcasing your own unique value. This episode explores the importance of gaining valuable experiences and leveraging them to high…
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Join hosts Sue and Scott for an enlightening episode of "The Nuts and Bolts Podcast," as they delve into the true meaning of success and how to achieve it. They’ll explore the diverse ways success is defined and the personal stories that shape these definitions. Sue and Scott break down the essential habits that distinguish successful people from t…
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Is PE the cause of or solution to all of healthcare’s problems? Managing Director and Head of Cain Brothers Wyatt Ritchie joins Dave for an adult conversation about PE’s role in healthcare transformation. Cain Brothers is a division of KeyBanc Capital Markets.Di Cain Brothers, a division of KeyBanc Capital Markets
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Cain Brothers’ Director Jenny Watson talks about the massive need for school-based healthcare services including dental care, primary care, and behavioral health. Cain Brothers is a division of KeyBanc Capital Markets.Di Cain Brothers, a division of KeyBanc Capital Markets
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Send us a text With all the lawsuits flying, members panicking and the public not knowing what's going on, we discuss how the National Association of REALTORS might be on the way out..... ......and how it was all avoidable. ************************** Connect with George on : Facebook Instagram TikTok Website or email him at: george@searchstatenisla…
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In this Quick Hits House Call, Dave talks to Cain Brothers’ Managing Director Carl Hardie about the outsourced medical manufacturing market’s “crazy ride”, how industry leaders are navigating a host of operating challenges, and why the sector is stronger than ever and continues to grow. Cain Brothers is a division of KeyBanc Capital Markets.…
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In this Quick Hits House Call, Dave talks to Cain Brothers’ Managing Director Mike Elizondo about tumult in the Medicare Advantage market and why this could be an historic opportunity for health plans to drive growth. Cain Brothers is a division of KeyBanc Capital Markets.Di Cain Brothers, a division of KeyBanc Capital Markets
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Join hosts Sue and Scott as they dive into the grand circus of the construction industry in this captivating episode, "The Skills Shortage: The Greatest Show on Earth—Without the Talent." Imagine the skills shortage as the grandest circus act ever staged—only the headline performers, our skilled tradies, are mysteriously missing, leaving constructi…
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Send us a text There's been alot of back and forth about who's fault it is in the real estate business and issues about agents not doing the correct job. This episode dives right into the abyss.... ************************** Connect with George on : Facebook Instagram TikTok Website or email him at: george@searchstatenisland.com…
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In this Quick Hits House Call, Dave talks to Cain Brothers’ Managing Director and Head of M&A John Soden about the recent MedTech and Life Sciences CEO Summit he hosted in Aspen, Colorado which brought innovative leaders together to discuss the complex challenges they’re facing today. Cain Brothers is a division of KeyBanc Capital Markets.…
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In this Quick Hits House Call, Dave talks to Cain Brothers’ Managing Director Jill Frew about the exciting potential of AI-powered tools to derive insights from physician-patient communications and reduce the burden of documentation, paving the way for more personalized care and greater administrative efficiency. Cain Brothers is a division of KeyB…
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In this Quick Hits House Calls, Dave talks to Cain Brothers’ Managing Director Dave Morlock about health system turmoil and transformation, the role of private equity, and the upcoming Cain Brothers’ Health System and Private Equity Collaboration Conference on June 12-13 in Nashville. Cain Brothers is a division of KeyBanc Capital Markets.…
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In this episode, Trine Center for Sports Studies Director, Brandon Podgorski, talks with former Chief Financial Officer of the Indianapolis Colts, Kurt Humphrey. Kurt was one of the first full-time hires for the Colts, after they moved in Indianapolis in 1984, and served as the CFO for 37 years. In this episode, he discusses the CFO’s role in profe…
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Hear the secrets to qualifying marketing-generated leads with Stacy Dreher, director of practice growth at James Moore & Co., on this episode of Amplify! She’s sharing insights into the intricate process of qualifying marketing-generated leads from the importance of collaboration between sales and marketing teams to the pivotal role of responsivene…
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An increase in the use of digital platforms requires you to align advertising strategies with consumer behavior. In this Amplify! podcast, Sean Smith, chief marketing officer at Schneider Downs, delves into the nuances of digital advertising from key metrics for measuring success to different ad types to budgeting with continuous monitoring. Also, …
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Embrace data-driven decision-making in your marketing endeavors and leverage insights to optimize your campaigns for success! In this Amplify! episode, Apoorv Dwivedi, strategic marketing advisor and founder of Fixyr Marketing, divulged the intricacies of successful digital marketing campaigns. Crafting effective strategies starts with clear object…
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Ready to elevate your content strategy and drive meaningful conversion? In this episode of Amplify!, we delve into content creation and its impact on digital conversion with Anna Khayet, a marketing consultant for fintech and accounting firms. You must craft content that resonates with audience pain points, aligning with user needs and SEO insights…
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How can technology enhance your processes and drive growth? In this episode of Amplify!, Danny Estrada, vice president of consulting at Rare Karma, delves into the pivotal role of marketing technology in lead generation for accounting firms. CRM adoption is an important component, but you also have to look at how it integrates with other firm techn…
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Empower your accounting firm for success in the digital era! Brian Swanson, Chief SEO strategist with FlashPoint Digital Marketing, discusses the evolving landscape of digital marketing in this Amplify! podcast. Thought leadership and strategic content creation are driving growth and differentiation. By leveraging digital channels and focusing on v…
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Discover the secrets to successful digital marketing in this Amplify! podcast discussion with David Toth of Winding River Consulting. He talks about the profound transformation in lead generation driven by the shift to digital platforms and highlights success stories where clients secured substantial deals originating from online interactions. Ther…
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In this Quick Hits House Calls, Dave talks to Cain Brothers’ Director Andy Labovitz about General Catalyst’s proposed acquisition of Summa Health – and whether that transaction represents the future for more health systems around the country. Cain Brothers is a division of KeyBanc Capital Markets.Di Cain Brothers, a division of KeyBanc Capital Markets
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Online reviews play a crucial role in dental practices' success. With a significant percentage of consumers relying on reviews to choose healthcare providers, understanding how to effectively gather and utilize patient feedback is essential. This episode delves into strategies for soliciting genuine reviews and leveraging them to enhance your pract…
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Send us a text In the dynamic world of real estate, accountability is paramount. Join us on our podcast as we delve into the critical topic of real estate agent accountability. From ensuring ethical conduct to delivering exceptional service, we explore the key pillars that uphold trust in the industry. Whether you're a seasoned agent striving for e…
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Join Sue and Scott on The Nuts & Bolts Podcast for an enriching conversation as they have the pleasure of speaking with Troy Knight - Veteran, mental health advocate, author, resilience coach. Together, we'll dive deep into Troy Knight's heartfelt journey and unpack the topic "Forging Leaders: Nature, Nurture, or Necessity?" Discover valuable insig…
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Send us a text Dive deep into the aftermath of one of the most significant events in the real estate industry's recent history with "Unpacking the Fallout: Navigating the NAR Settlement Saga." In this podcast, we dissect the implications and repercussions of the National Association of Realtors (NAR) settlement, which sent shockwaves throughout the…
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In this episode, Trine Center for Sports Studies Director, Brandon Podgorski, talks with Operations Manager at the Chicago Blackhawks, Morgan Petriko. After a career of working in college athletic administration, Morgan was able to apply these skills into the daily management of the Fifth Third Arena in Chicago. In this episode, Morgan reflects on …
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In the highly competitive dental industry, standing out is crucial. With over 200,000 dentists in the US, finding ways to differentiate your practice is key. This episode dives into leveraging Google Ads and strategic keyword themes to enhance your dental practice's online visibility and attract more patients. What You'll Learn: The significance of…
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In this Quick Hits House Calls, Dave talks to Cain Brothers’ Director Dom Porretta about the intense pressure on skilled nursing facilities and health systems and the need for fresh thinking on joint ventures that reduce discharge bottlenecks and improve day-to-day operations and overall care quality. Cain Brothers is a division of KeyBanc Capital …
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In the dental industry, where competition is fierce, your reputation can significantly influence your ability to attract new patients and grow your practice. This episode explores how dentists can proactively manage their reputation to stand out in a crowded market. What You'll Learn: The fundamentals of dentist reputation management and its impact…
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In this Quick Hits House Calls, Dave talks to Cain Brothers’ Managing Director Erika Haanpaa about exciting new developments in access to behavioral health care. Cain Brothers is a division of KeyBanc Capital Markets.Di Cain Brothers, a division of KeyBanc Capital Markets
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Read the blog post: What the Best Google Ads for Dentist Have in Common Struggling to attract new patients with Google Ads? Discover how a tailored dental landing page can transform your campaign, boosting conversions and patient engagement. We'll break down the essentials of an effective dental landing page, ensuring your Google Ads hit the mark e…
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Join Sue and Scott in their episode of "Damage Control: Navigating Bad Reviews Strategically," where they explore the art of managing online reputation for businesses and delve into strategic approaches and professional techniques to fortify your online presence and turn negative reviews into opportunities for growth. Along the way, Sue and Scott s…
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In this podcast episode discussing Google Local Service Ads (LSAs) can transform your dental practice's local advertising strategy. This episode dives into the benefits of LSAs, their differences from traditional PPC, and how they can increase your visibility and bring in qualified leads. What You'll Learn: Essentials of Google LSAs and their advan…
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Send us a text 📸 Uncover the truth behind the lens in the world of real estate photography with our eye-opening podcast, "Behind the Lens: Debunking the Myth of Professional Real Estate Photography." 🏡 Join us as we dive deep into the shadows cast by so-called "professionals" in the real estate photography industry. Hosted by industry insiders and …
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In this episode, Trine Center for Sports Studies Director, Brandon Podgorski, talks with the managers of the Chicago Fire Inside Sales Academy, Carlos Ames and Sam Bocken. Carlos and Sam both came to the Fire after beginning their careers in the New York Mets Sales Academy. In this episode, Carlos and Sam break down the inner workings of inside sal…
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Unlock the potential of Google Ads to elevate your business's online presence. In this episode, we delve into the power of Google Ads and share expert tips for optimizing your campaigns. Discover how partnering with a specialized PPC management company can streamline your advertising efforts and boost your business growth. What You'll Learn: The fu…
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Mastering Google Business Profile for Dentists Dive into the world of Google Business Profile (GBP), the new face of Google My Business, and its significance for dental practices. This episode covers the essentials of GBP, highlighting the changes and features that matter most to dentists. What You'll Learn: Overview of Google Business Profile and …
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This is a special episode of the Trine Center for Sports Studies Podcast as we air the talk from this year’s Featured Speaker, Garrett Martz. A 2004 Trine Marketing graduate, Garrett got his start in sports as an account representative for the Fort Wayne Mad Ants. Within five years, he had worked his way up to the Vice President of Sales before par…
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