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Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
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Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple si ...
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The Embrace Everything podcast series is an exploration and celebration of the music of Gustav Mahler. Throughout his life, Mahler insisted that music had to, literally, embrace everything. This makes his compositions unusually rich in what they offer both audience and musicians. Each season explores a different Mahler symphony and includes interviews with leading conductors, music scholars and musicians. Additionally, Mahler’s own words and those of his contemporaries are read by actors.
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Dr. of Physical Therapy, Caitlin Casella speaks with professionals in healthcare, therapeutic movement and exercise, strength and conditioning, athletic training, and bodywork. Interviews focus on the overlapping layers of health and wellness with belief structures, social engagement, economic and environmental factors, and sustaining robust activity later in life. Questions that drive Caitlin’s work and curation of the Practice Human Podcast examine systemic factors which create barriers to ...
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Welcome to the RockTape podcast, where we cover the latest and greatest in sports medicine / rehabilitation products and education. Nerd out about mobility, stability, healthcare today and the tools of the trade with master RockTape FMT instructor Dr. John Campione, DC.
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It’s always been Jill’s mission to help women own their power, create meaning in their lives, and make real money of their own. That’s why Jill and her business bestie, Maestro, are holding a one-of-a-kind live-event this fall called #BossUp. In this episode, Jill and Maestro share everything you need to know about live-events and why they hope to …
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I’ve said it a million times before, and I’ll say it a million more times because it bears repeating: if you want to be successful in your business, you have to repeat yourself. Having an online business that actually helps people isn’t about saying a million different things, it’s saying one thing a million times. We all know that it takes reps to…
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In business, your reputation is everything. In this episode, Jill shares a cautionary tale about the importance of being the bigger person in all situations, especially when it comes to your business. There’s an opportunity for business owners to stand out by holding themselves to a higher standard and providing exceptional customer service by lead…
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Bio Juniper is dedicated to helping plus-size individuals discover the joy and benefits of exercise beyond weight loss. After struggling with his weight for most of his life and experiencing the frustration of restrictive diets and ineffective workout routines, he found a transformative experience in a welcoming HIIT class. This shift in focus from…
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MOTM #606: Leaning Into Seasonality with Emilie Reid
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Y’all know I’m big on the seasonality of life and leaning in to it whenever we can. As we get in to this second half of August, the seasons are changing, so let’s live that change, too. I brought back this episode because Emilie is the person who put the concept of spirality and seasonality on my radar and it’s been life changing. It might sound a …
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The biggest mistake new online entrepreneurs make is decision paralysis; the biggest mistake you could make is not starting your business because you don’t have everything for your brand figured out yet. There’s an evolution of self over time and, just like in fitness, it takes reps to figure things out (including yourself!). In this episode, Jill …
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August is a transitional month—not fully summer, and not fully fall (or winter and spring for my Southern Hemisphere friends). There’s still time to lean in to what makes summer fun and restful, but now’s the time to start preparing for those fall launches. I’ve got some soft suggestions for you for this august so you can embrace this season of res…
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In this episode, Jill discusses a mindset tool that has helped her navigate challenges in her business. She emphasizes that there are no new stories in business and that every entrepreneur will face struggles and setbacks—setbacks that include unsubscribes and unfollows, refund requests, team issues, haters and trolls, being plagiarized, losing mon…
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When it’s your job to post your life on the internet, getting trolls is an inevitability. There are people who hide behind anonymous profiles and talk their shit for who knows what reason, and no amount of “defending your honor” makes them stop. With an election coming up—and especially since we have a black woman running for president—I have a fee…
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How much—if any at all—of your personal life should you be sharing on social media? There’s a difference between a “business” and a “brand,” and if you want people to connect with you on a personal level, then you have to be willing to share a little about the person behind the account. Sharing personal stories builds trust and authenticity, and le…
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In the greater scheme of online business—do you know your role? When it comes to enacting change of any sort, it takes all kinds of people, tactics, and techniques, so what it is that you’re bringing to the table? We all have different skill sets, that’s a great thing! What I love doing, you may hate, and vice versa. So what is it that *you* do? If…
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Jill has been running her signature program, Fitness Business Accelerator, for 5 years now, and in that time she’s done over 1000 hours of coaching—and with an 83% show-up rate from her clients! In this episode, Jill shares eight coaching insights she has gained throughout her numerous FBA cohorts. Get on the Interest List for FBA: https://jillfitf…
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Ep 050: Giulia Pline | Path to Physical Therapy School
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Bio Giulia Pline’s journey has evolved from a career as a professional dancer to becoming an educator of movement and now a Doctoral student in Physical Therapy. Her experiences, including several injuries, inspired her to pursue extensive studies in anatomy, physiology, kinesiology, and biomechanics. The years she spent healing and recovering from…
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It’s a bit of a tradition now to throw it back to the very first episode of this podcast every 100-episode-milestone because there’s something so cool about hearing just how far I (and this show) have come. Hopefully it proves to you just how much better you can and will get once you just start—especially knowing you won’t be great right away. Let’…
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Every business quarter, the JillFit team aims to have one major revenue generating launch. So as Q3 is beginning, it’s the perfect time to plan your fall launches. You need to have a clear understanding of the numbers and goals for a successful launch, so in this episode Jill shares how to calculate your desired revenue, number of units to sell, an…
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If you want leads to actually get in to your lead magnet, you need a high-converting opt-in page. In this episode, Jill discusses everything that needs to go on your opt-in and landing pages, and it’s more simple than you might think. There are no bells and whistles necessary, you only need to say the exact same things that got someone to click ont…
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In the 6 years since I’ve started this podcast, I’ve somehow recorded 600 episodes. I’m not sure if you know just how much 600 is, but it is a LOT. To those of you who’ve been here from the beginning, and to those of you who are here now, thank you. None of this would be possible without you. To celebrate, I wanted to share 6 lessons that I’ve lear…
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There’s this thing happening all over social media (and especially on Threads) where AI operated accounts are growing like crazy, and comment sections are blowing up with debates on whether or the accounts are actually humans. It all got me thinking about the numbers we see on social media, if they’re even real, and more importantly, if we should c…
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It’s the middle of summer and maybe you need some cash, but your audience might be a little distracted and might not be ready for bigger commitments, which makes it the perfect time for a flash sale. In this episode, Jill shares her 3-phased approach for a successful flash sale, which includes teasers, announcing bonuses, and the cart open period. …
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If somehow you’ve been living in a cave and you don’t know who JillFit is, then you’re in for a treat this episode. And if somehow, again, you didn’t know that Jill and I are hosting a live event called #BossUp, then you’ve got even more to look forward to. And if you already know about both of those things, then I don’t even need to tell you how m…
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There is a triangle of truth that you can (and should) be using to filter every business purchase or investment you make. Of course, you can be using this for every purchase in your life, and it stays applicable. We all know that scammers be scamming, so this is a tool you can use to weed out what is and isn’t for you. Let’s chat. (This episode is …
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FBU 411: How to Nail Your Launch Messaging with Brandon Lucero
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Jill talks a lot about the importance of nailing your messaging in your business, but what exactly is messaging and how do you develop it? In this episode, Jill Coleman interviews messaging expert, Brandon Lucero, on how to nail the messaging in your online business. They discuss the importance of effective communication and how messaging is the wa…
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Is your content too serious? Honestly, I have no clue. Only you know that. What I do know is that the idea of “professionalism” can be taken to an extreme, and that while business are built on solving problems, they’re also built on connection snd being yourself is a big part of that. If you’re a serious person, awesome, be that! But whoever you ar…
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Whether you’re having some cash flow issues or even just want a little extra cash for a vacation or something fun, it’s always a good idea to have some ideas for cash injection strategies. In this episode, Jill shares 7 ideas and strategies you can effectively implement if you want a little more cash without having to run a full launch. Join Jill a…
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In an online space that’s so focused on always doing more, getting bigger, doing better, I think you should set your focus on doing things that DON’T scale. If you want influence, you need to build trust, and if you can’t show up for your small following now, how can you ever expect a large following to trust you? Success is in the actions that see…
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AI is here and companies of all sizes are using to create unique branding, why aren’t you? On this episode, guest Jenna Soard discusses the use of AI in branding and graphic design. She shares her background in graphic design and teaching, and how she transitioned into AI design. Jenna explains the process of using AI to create unique and cohesive …
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Back when I worked as a PT I would have to see up to 24 patients in a 10 hour day. Pardon my French, but fuck that shit. One of my favorite things about starting your own business is that you don’t have to work to some other person or companies pace—you get to work at your own. If you feel good seeing 20 clients per day, great! But if you only have…
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Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a monthly fee is worth it. In this episode, Jill shares a strategy she calls the “catch-all method” to increase membership numbers. The catch-all method involves selling a live webinar each month …
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CHECK OUT THE SPOTIFY PLAYLISTS MENTIONED IN THIS EPISODE! Caitlin Playlists: Practice Human 🔥 Gym Amped-up pop + aggressive rock to fuel your heaviest lifts. Practice Human 🐢 Run Equal parts lively + chill to keep your easy runs easy. Domini Playlist: Joy, Sweat and No Fear Getting our groove on for sweaty Gyrokinesis. Bio Domini Anne is a multi-d…
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Every now and then I start seeing a flood of people “taking a break” from Instagram, and I truly believe it’s not the app that’s a problem—it’s how we use it. If you’re using social media to build a brand or a business, you’re going to have to be on Instagram, so you’re going to have to find a way to deal with overwhelm when it comes up because con…
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Podcasting is an excellent tool for online business and, even though it seems like everyone has a podcast already, a highly under-utilized tool. Many people start podcasts, but very few follow through, so there’s a massive opportunity for anyone who is able to start a podcast and actually stick with it. Jill has now published over 900 podcast episo…
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What do you do when you want to burn your entire business down ’til there’s nothing left? I’ve been lucky enough to never want that, but it doesn’t seem like an enjoyable place to be. Running an online business and feeling like you’re going nowhere or that somehow you’re doing it “wrong” can be frustrating, but instead of throwing in the towel, the…
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Social media can be hit and miss, but if you never play the game, you’ll never know if you can be successful or not. For 30 days in June, Jill posted an Instagram Reel every day, so today, she’s sharing why she took on the challenge, how it impacted her account, and everything she learned. Jill talks about the quantitative results, such as the numb…
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I may talk mostly business now, but I am the *Movement* Maestro, and every now and then I like to remind you of that. I’m bringing this episode back from the archives because it felt relevant given the fact that it’s summer and it’s hot as shit outside, so if you’ve ever thought about cold exposure, it’s as good a time as any to try. Look, I’m not …
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Bonuses are an integral part of creating an irresistible offer, so are you using them? In this episode, Jill explains what bonuses are, why they are important, and when you should (and shouldn’t) be using them. Jill also shares ideas for creating bonuses, including repurposing old content and collaborating with experts and shares exactly why it’s i…
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The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just because business is slower, doesn’t necessarily mean you can’t have any successful launches. Today, Jill discusses the do's and don'ts of summer promotions and launches. If you want your offers …
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Age is just a number—except for when it isn’t. I’ve had some clients wonder if they’re just “too old” to be starting a personal business on Instagram, and it’s a valid question. Even though social media seems to be a “young” persons game (whatever that means), there are millions of people of all ages online. And I don’t know about you, but I don’t …
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How the hell do you know the “right” way to start an online business venture? Do you start with the thing you care about, or do you do the thing you know will make more money? Does have to be one or the other? Y’all know I’ll always advocate for doing the thing that lights you up, but businesses are build on solving problems, so you need to make su…
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In an online business there are a few types of online offerings, and while one on one coaching will probably be the bread and butter of your business as you get started, it’s a great idea to build some sort of course to use as a down-sell for anyone not ready to invest in a higher ticket product yet. In this episode, Jill is sharing everything you …
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If you’re like me and you’re building a personal brand, you already know that trust is everything, and when building that trust with your audience, having a direct line of communication with them is golden. Enter: your Instagram comments and DMs. Managing them can seem overwhelming but in my opinion, you’ve got to find a way to figure it out in wha…
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In online business, you have to work with people and sometimes people make mistakes, get sick, have emergencies, or even just change their minds sometimes, which means it’s a good idea to have some sort of refund policy in place. In this episode, shares the different schools of thought on refunds and the importance of having a refund policy when sc…
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Once upon a time, I watched the Disney movie, Soul… and I hated it. It had some pretty egregious racial issues, and on top of that, it had a weird and disappointing take on what it means to be passionate. Letting your passion consume you is, in my opinion, a GOOD thing. If you’re lucky enough to have something that sets your soul on fire, then why …
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Don’t let your systems—or lack of systems!—be the thing stopping you from taking action. In this episode, Jill discusses the importance of systems in business. She explains that systems aren’t some magical thing that’ll change your business, but rather step-by-step processes and that everyone already has systems in place, whether they realize it or…
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Ben Cormack owns and runs Cor-Kinetic. He is a musculoskeletal therapist with a clinical background in sports therapy, rehabilitation, pain science & exercises stretching back 15 years. Ben specializes in a movement and exercise-based approach with a strong education component and patient-centered focus and runs evidenced-based courses nationally a…
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In 14 years in the industry, Jill has hosted over 50 live events and has been to even more. Hosting or attending a live event is a powerful tool—it signals to yourself that your business is something you take seriously, not to mention, all the amazing connections you’ll make and strategies you’ll learn by going. Being in the same room as fellow ent…
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MOTM #587: When the World Says You’re Too Much with Dr. Alyssa Olenick
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If you ever wanted to hear me have a conversation with the Energizer Bunny, then you’ll definitely want to tune in to this episode. Jokes aside, you really do need to hear Dr. Alyssa Olenick’s story because she simply doesn’t stop, and it’s fucking incredible. Y’all know I stay calling for MOAR YOU, and Alyssa has no other modes—it’s more Alyssa, a…
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You need an email list. If your social media disappeared tomorrow, how would you contact any of your people? Share any content? Make any sales? As you know, the Summer Slowdown is coming, so now is the perfect time to focus on building up and growing your business, and one of the best things you can do is set up your email list. This is *the* most …
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Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and expertise, so maybe you find yourself wanting to work with a different group of people than you originally intended. In this episode, Jill discusses the process of successfully shifting into a new ni…
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It happens every year without fail: The Summer Slowdown. But even though it’s nothing new, there’s always someone panicking and crying when business gets a little slower during the warmer months. This year, you’re not going to freak out about it, because I’m preparing you with 7 tips to handle this slow season. Let’s chat. Welcome to Maestro on the…
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Affiliate marketing can be a powerful business tool—both to get sales, and to make some income without having a full launch of your own. In this episode, Jill discusses the topic of affiliate marketing and shares six ways to know if you should affiliate someone else's program. She emphasizes the importance of audience fit, integrity, shared audienc…
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