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TNAS #29 - Neuropsychology & Marketing and "Three Fourth Solutions" - Pragati Agarwala
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In this episode of The Naren Agarwal Show, I had a conversation with Pragati Agarwala, who is a Partner at Three Fourth Solutions, Kolkata.
Pragati holds a double graduate degree in Psychology Honors & PR from the prestigious Mithibai College of Arts, was a Vice President at AIESEC Mumbai and has worked with highly competitive organizations such as MSL Group and Genesis BM, Bangalore. She's currently the PR vertical and content strategy lead at Three Fourth Solutions.
Three Fourth Solutions is an integrated marketing agency aiming to consistently deliver creative concepts and solutions to solve business challenges. They are a team 50+ highly creative individuals, offering various different types of solutions ranging from Brand Planning & Consultancy, digital media campaign planning and executions, to experiential marketing concepts, creating a fully Integrated experience for consumers using the most relevant of media.
Pragati and I discussed about the "psychology of marketing", the importance of enjoying work for better outcomes, the difference between marketing and PR, the role of 'neuropsychology' in marketing, future goals and vision of Three Fourth Solutions and other such topics.
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