))
Author and Nation Brand Expert Simon Anholt
Manage episode 279006000 series 2832843
Contenuto fornito da Tessy Antony De Nassau. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tessy Antony De Nassau o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Over the last twenty years, Simon Anholt has helped more than fifty countries to engage more productively and imaginatively with the international community and to project their ‘soft power’ more effectively. He is recognized as the world’s leading authority on national image and as the creator of the terms ‘nation brand’, ‘place brand’, and ‘competitive identity’, amongst many others.
He works as an independent advisor to national, city, and regional governments around the world on topics ranging from national image to tourism and investment promotion, from hosting major events to public diplomacy and cultural relations.
Simon has published several books about countries, their images, and their role in the world. He also produces two major global surveys tracking public perceptions of countries and cities, the Anholt-Ipsos Nation Brands Index and City Brands Index, in partnership with the research group Ipsos-Mori. He is Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy.
All rights reserved to Tessy Antony de Nassau's Zoom O'Clock
47 episodi
Condividi
